Getting Started

Off on another adventure to the Entrepreneurs Experience tomorrow.

What’s the Entrepreneurs Experience you might say?

Do you ever find yourself stuck at a crossroads and wishing you could ask someone who has seen it all before for advice? That is exactly what the Entrepreneur Experience provides to 24 emerging entrepreneurs.

The emerging entrepreneurs, who are each at one of three levels – the idea stage, investor ready, or preparing to scale – will get a chance to pick the brains of seasoned entrepreneurs during the 24-hour event in Ballymaloe, Co. Cork next weekend.

The Sunday Business Post wrote a short overview

Deviate Aspire develops technology that mitigates the effects of hypothermia in survival situations.

While in a cold environment, 20 to 30 minutes of exposure can result in a drop in core body temperature to below 35 degrees Celsius.

Deviate Aspire’s technology reduces this core heat loss and transfers heat to vital organs.

Founder and chief executive, Kieran Normoyle, is something of a pioneer in product design. In 2013 the Fanningstown, Limerick, native was among the top 20 finalists for the 2013 James Dyson Award, out of 650 entries worldwide.

The three-piece lifejacket mitigates the effects of cold-water shock, sea spray, hypothermia and secondary drowning. The invention was described by a senior Dyson engineer as a simple but clever solution that could save lives. However, Normoyle said his latest product is focused on curbing hypothermia.

Normoyle began working on his product full-time in October last year. He has used his experience from the Irish Army Reserve Defence Force and work as a lifeguard to help develop his prototype.